Our Methodology
At Semantiweb, we harness the power of big data through our cutting-edge proprietary technology and algorithms
to unlock deep consumer insights. Our comprehensive methodology seamlessly integrates data collection,
aggregation, structuration, and analysis, providing actionable intelligence to drive your business forward.
Big Data Expertise
We collect, aggregate, structure and analyze spontaneous online conversations posted on forums (including reddit), blogs, social networks (including Instagram or TikTok) as well as online reviews. We do not ask questions in order to provide you with in-depth, authentic, and granular understanding of what consumers and key opinion leaders are saying about your brand, your industry, and their everyday experiences.
Leveraging vast datasets, we employ advanced algorithms to uncover hidden patterns and trends that traditional methods might overlook.
AI and Human Analysis
Our approach combines the precision of artificial intelligence with the nuanced understanding of human analysts. This synergistic blend ensures a holistic perspective, enhancing the accuracy and relevance of our findings.
Quantitative and Qualitative Analysis
We go beyond numbers to capture the qualitative aspects of consumer behavior. By blending quantitative metrics with qualitative insights, we provide a comprehensive understanding of market dynamics and consumer preferences.
Custom-Tailored Reports
Understanding that every business is unique, we deliver bespoke reports that are tailored to your objectives and preferences. Whether you need detailed trend analysis, market segmentation, or competitive benchmarking, our reports are designed to empower strategic decision-making.
Our methodology relies on a rigorous framework of analysis that will unveil:
- What
Main themes of conversations, main expectations, pain points, most mentioned products and brands.
- Where
Main sources but also places of usage, purchase, key touchpoints at every step of the consumer
decision journey.
- When
Key life stages to start talking about the topic, moments of consumption, seasonality.
- How
Main emotions, main keywords, emojis, hashtags as well as semantic specificifies.
- Who
Profile of consumers (age, gender), lifestyle and main “personas”.
Ready to Elevate
Your Consumer Insights?
Join the ranks of visionary brands transforming their approach to market intelligence.
Contact Us today to explore how Semantiweb can fuel your business growth.