IDENTIFY NEW TRENDS TO STAY AHEAD OF YOUR COMPETITORS

• As more and more Luxury brands engage with their fans every day, the volume of conversations generated often makes it challenging to distinguish structural trends from short-term buzz.

• What if… you could get a deeper understanding of these conversations in the long run?

• With more than 10 years of conversations available in our databases, Semantiweb is able to highlight game-changing trends and turn them into opportunities for brands.

• For example, we have gathered an extensive knowledge on consumers looking for second-hand luxury items, the reasons why they no longer visit brick-and-mortar stores and what is driving loyalty to Luxury brands.

IDENTIFY THE BEST AMBASSADORS FOR YOUR BRAND

• A collaboration with an influencer may generate a lot of visibility for your brand but it may not meet your business objectives and even generate a lot of negative comments.

• What if… Social Listening could help validate the legitimacy of a potential ambassador and increase the performances of your campaigns?

• Semantiweb has developed a methodology to identify the influencers, icons or experts your targeted audience spontaneously talk about. In order to select the most relevant ones, we also provide an in-depth analysis of their “Social Footprint” as well as “Brand Safety Indicators” custom-tailored to your brand.

OPTIMIZE THE EXPERIENCE OFFERED BY YOUR BRAND

• Conversations about your brand or direct competitors are key to understand your consumers.

• What if… consumers‘ expectations were also influenced by the interactions they have with brands from other industries?

• By understanding the drivers of purchase, loyalty or advocacy, no matter the industry, Semantiweb helps Luxury brands improve the experience they offer to their consumers and prioritize Marketing efforts.